"Teflak Mas’oulitak" (Your Child Is Your Responsibility) Initiative

The team responded to the appeals of mothers in the Al-Akhdar neighborhood to alleviate the negative psychological impacts on children due to school closures during the pandemic. The team consulted with specialists to design the initiatives and activities to strike a balance between the use of electronics and other activities that would contribute to developing their personalities and skillsets. The initiative leveraged social media platforms like Facebook to raise awareness and reach the largest number of parents and children, reaching 37,900 followers and 90,400 posts over 14 days. The initiative’s page included awareness and educational messages developed by specialists and presented in a way that is attractive to children. The team organized a competition to promote partnership between parents and children in joint activities within the family (e.g. cooking, art, drawing, singing, etc.) The posts were received and published on the page, allowing followers to evaluate them and 75 children won prizes. Ten awareness sessions targeting 50 households were also held on ways to motivate children and fill their free time with participatory activities.