"Sanai’i Online" (Online Craftsman) Initiative

A socio-economic initiative that contributed to the economic empowerment of craftsmen and technicians in Al-Akhdar neighborhood, whose businesses were affected by the Coronavirus closures. The initiative targeted 30 craftsmen who were trained through 6 face-to-face sessions on traditional and electronic marketing skills. These sessions were followed by practical sessions to support the craftsmen create personal and professional pages on social media platforms and design business cards and brochures to promote their services. A simple toolkit was also provided to each of them according to the needs of each profession. The initiative had a positive impact on the beneficiaries. Some of them were also offered work opportunities during the implementation period of the initiative and succeeded in reaching new markets in West Amman, beyond their traditional markets in the Al-Akhdar Neighborhood.